By JIM LEUTE
The economic development organization promoting an eight-county
region that includes Rock County has a new name and a new strategy that
officials think could do something the previous didn’t: Attract
significant businesses to south-central Wisconsin.
Madison Region Economic Partnership is the new name for Thrive, which
launched in late 2007 to promote the region as one “of intellectual
curiosity and innovative, creative energy.”
The region still includes Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock and Sauk counties.
The reason for the name change was straightforward, said Paul Jadin,
who was named president of the organization last fall after stints as
secretary of the state Department of Commerce and its replacement, the
Wisconsin Economic Development Corp.
While the title “Thrive” captured the potential of doing business in this region, it lacked a focus, he said.
“Thrive was a great verb, but it didn’t do much to identify what we
are or where we are,” Jadin said. “Thrive could have just as easily
applied to Paducah, Ky., or Saskatchewan.” More here.