Joann Muller Forbes Staff
The Indiana enginemaker believes deeply in the anachronistic
idea that investing in its community is smart business. Could it be on
to something? More here.
The new campaign — called "Stillinnoyed?" — was launched this week on billboards and digital signs throughout the Chicagoland area, the IEDC said in an announcement. The ads are scheduled to run for eight weeks.
The push complements Indiana's "A State that Works" campaign that began last year and is focused on reaching businesses in high-tax states.
“In an increasingly competitive marketplace, companies are seeking to maximize their competitive advantage,” Indiana Secretary of Commerce Victor Smith said in the IEDC announcement. “Indiana offers companies the ultimate upper hand, with lower taxes and more affordable business costs just minutes away from downtown Chicago. When comparing Indiana to high-tax Illinois, the difference is clear.”