Thursday, June 15, 2006

Key Part of Region's Marketing Done in India

NORFOLK -- When companies around the world get marketing calls about high-tech business opportunities in Hampton Roads, there's a chance that they come from a firm based in India.

The Hampton Roads Economic Development Alliance, the agency that tries to bring jobs to the region by pitching it to businesses, has outsourced some of its marketing work to two firms in India.

The alliance, which represents 15 area localities, recently began a marketing initiative focusing on the research assets at the Thomas Jefferson National Accelerator Facility and NASA Langley. It is part of an effort to add a high-technology component to its global economic development operation.

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