Albany-Dougherty EDC looks to phase 2 of community marketing campaign
ALBANY — As they bask in the
embers of the afterglow from their award-winning “There’s Only One
Albany” marketing campaign, members of the Albany-Dougherty Economic
Development Commission face a daunting question.
staff and board members started the process of finding an answer to
that question at the commission’s monthly board meeting Wednesday
don’t have an answer today, but it’s something we need to start
thinking about,” EDC Chairman Jay Smith said after Economic Development
Commission President Justin Strickland and Vice President Barbara Rivera
Holmes recapped the marketing campaign that is winding toward its
told the board continuation of the campaign is vital, but he said the
questions now are who will drive the campaign into a Phase 2 and who
will finance it. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.