Saturday, December 13, 2014

Albany-Dougherty EDC looks to phase 2 of community marketing campaign

ALBANY — As they bask in the embers of the afterglow from their award-winning “There’s Only One Albany” marketing campaign, members of the Albany-Dougherty Economic Development Commission face a daunting question.

What’s next?

EDC staff and board members started the process of finding an answer to that question at the commission’s monthly board meeting Wednesday morning.

"We don’t have an answer today, but it’s something we need to start thinking about,” EDC Chairman Jay Smith said after Economic Development Commission President Justin Strickland and Vice President Barbara Rivera Holmes recapped the marketing campaign that is winding toward its six-month conclusion.

Strickland told the board continuation of the campaign is vital, but he said the questions now are who will drive the campaign into a Phase 2 and who will finance it.  More here.

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