BY JAMES LAWSON
jlawson@kenoshanews.com
After two consecutive years of economic growth, the Wisconsin
Economic Development Corp. is pumping up the volume on its marketing
program and hoping that business decision makers are hearing why they
should bring their companies to the Badger State.
WEDC, an organization that has replaced the state’s former
Department of Commerce, began a marketing program in July 2011. Each
year since, it has added a new element in an attempt to attract more
business to the state.
The first two campaigns focused on branding, informing the
national and regional business community what WEDC was about and that
the state was open for business, according to spokesman Mark Maley.
Those campaigns may have helped to encourage some companies to relocate
and other to expand operations in the state.
This year, the organization is launching a $1.58 million
advertising-marketing campaign that features social media, national
business and trade publication advertisements, online marketing and
focused radio ads touting the benefits of relocating to Wisconsin.
The radio ads will run on select stations in the Twin Cities and in Chicago.
“This is more hard-hitting,” said Kelly Lietz, WEDC vice
president of marketing. “Though there is some national reach, the border
states are important. We’re running the radio ads in these cities
because Illinois is a prime market for us. While a number of companies
have relocated from Illinois over the past couple of years, Minnesota
also is an important market for us.” More here.
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