BY JAMES LAWSON
After two consecutive years of economic growth, the Wisconsin
Economic Development Corp. is pumping up the volume on its marketing
program and hoping that business decision makers are hearing why they
should bring their companies to the Badger State.
WEDC, an organization that has replaced the state’s former Department of Commerce, began a marketing program in July 2011. Each year since, it has added a new element in an attempt to attract more business to the state.
The first two campaigns focused on branding, informing the national and regional business community what WEDC was about and that the state was open for business, according to spokesman Mark Maley. Those campaigns may have helped to encourage some companies to relocate and other to expand operations in the state.
This year, the organization is launching a $1.58 million advertising-marketing campaign that features social media, national business and trade publication advertisements, online marketing and focused radio ads touting the benefits of relocating to Wisconsin.
The radio ads will run on select stations in the Twin Cities and in Chicago.
“This is more hard-hitting,” said Kelly Lietz, WEDC vice president of marketing. “Though there is some national reach, the border states are important. We’re running the radio ads in these cities because Illinois is a prime market for us. While a number of companies have relocated from Illinois over the past couple of years, Minnesota also is an important market for us.” More here.