The city’s #HowToSantaFe social media campaign didn’t #BreakTheInternet.
But city officials say it exceeded their expectations, reaching 4.9 million people worldwide and generating 52.3 million views, according to a report released Tuesday.
The campaign — rooted in the online photo- and video-sharing service Instagram and expanded through Facebook and Twitter, all of which have hundreds of millions of users — was more just than a hashtag, which is a word or phrase preceded with the “#” symbol.
It was an effort to market the city to a global audience, especially young professionals, whom Mayor Javier Gonzales and other city officials want to attract as Santa Fe’s population continues to grow older. More here.