Saturday, December 13, 2014

City: #HowToSantaFe marketing campaign reaches 5 million people

By Daniel J. Chacón
The New Mexican

The city’s #HowToSantaFe social media campaign didn’t #BreakTheInternet.

But city officials say it exceeded their expectations, reaching 4.9 million people worldwide and generating 52.3 million views, according to a report released Tuesday.

The campaign — rooted in the online photo- and video-sharing service Instagram and expanded through Facebook and Twitter, all of which have hundreds of millions of users — was more just than a hashtag, which is a word or phrase preceded with the “#” symbol.

It was an effort to market the city to a global audience, especially young professionals, whom Mayor Javier Gonzales and other city officials want to attract as Santa Fe’s population continues to grow older. More here.

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