Saturday, July 13, 2013

Mentor embracing social media for new economic development plan

By John Benson, Correspondent

MENTOR, Ohio -- The city has launched a $3,000 economic development campaign aimed at enticing the "millennial generation" born after 1983 to relocate to Mentor.
The campaign will use advertising on social media such as Facebook, Linked In and Pandora Internet.

"The erosion of millennials in the community is something we first noted with the release of the 2010 census," said city Economic Development Director Ronald M. Traub. "The city experienced unexpected decline in our overall population. In taking a look at the data, the segment of the population that experienced a significant decline were the so-called millennials."

Traub said the city's Old Village area may lack trendy shops and restaurants, but could be attractive to millennials looking to settle down. The city is marketing the area to businesses that attract young families, he said.

Officials said influx of young people would give the city an economic boost. More here.

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