Sunday, July 14, 2013

Oro Valley taking tagline to market

Dave Perry Special to The Explorer

Oro Valley plans to spend more than $30,000 this year marketing itself with the new “It’s in our nature” tagline in various local and national media, Economic Development Manager Amanda Jacobs told a Greater Oro Valley Chamber of Commerce gathering Tuesday at the Oro Valley Holiday Inn Express and Suites.

“Oro Valley, it’s in our nature,” will appear in local newspapers, on the Visit Tucson website, and in trade, industry and business site selection publications, she said.

Jacobs shared specifics of the town’s slick, new 8-page promotional folder, a document she plans to use at a national aquatics event convention this fall, as well as at bioscience and other trade shows in the next 12 months.

Oro Valley has long labeled itself a “Community of Excellence.” Other communities do the same, Jacobs said.At Oro Valley economic summits in 2010 and 2011, business people and residents concluded “Oro Valley basically has no identity,” Jacobs said. “How do we market ourselves?” More here.

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