Saturday, July 27, 2013

25 Mind Blowing Email Marketing Stats

Here's a collection of email marketing stats from a variety sources compiled by  Some most pertinent to place marketers:
1.      33% of email recipients open email based on subject line alone. #marketingcloud Source:
2.      Subject lines fewer than 10 characters long had an open rate of 58%. #marketingcloud Source: Adestra July 2012 Report
3.      Emails that include social sharing buttons have a 158% higher click- through rate. #marketingcloud Source: GetResponse
4.      For every $1 spent, $44.25 is the average return on email marketing investment. #marketingcloud Source: Experian
5.      64% of decision-makers read their email via mobile devices. #marketingcloud Source: TopRankBlog

More here.

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