Senior Staff Writer- Charlotte Business Journal
Five Lake Norman area economic development agencies are forming a marketing cooperative.
Called simply The Lake Norman Region, the concept has the financial backing of EnergyUnited, the state’s largest electric cooperative, which is based in Statesville.
The agencies participating are Catawba Economic Development Corp.,
Lake Norman Regional Economic Development Corp., Lincoln Economic
Development Association, Mooresville-South Iredell Economic Development
Corp. and Statesville Regional Development.
Each will contribute $2,000 a year to finance a website and a “get
acquainted” event planned for later this year. EnergyUnited will support
the cooperative financially but the company hasn’t established a budget
for the operation.
“The goal is to get the marketing idea off the ground and then begin to utilize the synergies that exist,” says Tim Holder vice president of sales and economic development at EnergyUnited.
On the to-do list for the new cooperative is a direct mail campaign
to potential industrial clients and site consultants, Holder says. The
website for the effort is www.lknregion.com.
Holder and others say the marketing effort isn’t connected to the N.C. Department of Commerce’s plans to privatize some of its functions. Michael Smith,
executive director of Statesville Regional Development, says his agency
remains “committed to the regional marketing efforts of the Charlotte Regional Partnership,
but we are also happy to be able to now create a sub-regional group,
like several other parts of N.C. have done over the years.”
The partnership’s counties would be reorganized in the N.C.
legislation to privatize functions of the state’s department of
EnergyUnited, the second-largest electric utility in North Carolina,
serves 19 counties along Interstates 77 and 85, north of Charlotte. It
has 122,000 customers.