The Virginian-Pilot
For the past three years, the city's economic development department has targeted a surprising industry - people.
The department has put most of its $115,000 marketing budget into an effort to attract new residents to the city.
City Council members had directed the focus in 2010 because the city's population was shrinking.
And fewer people means dwindling tax dollars and fewer shoppers for the retailers that city leaders hope to lure into town, according to Patrick J. Small, the city's economic development director.
The department has paid for TV commercials, radio spots, billboards and a MoveToPortsmouthVa.com website. More here.
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