Sunday, July 28, 2013

Re-branding the Good Life City

by Franklin White

The Albany-Dougherty Economic Development Commission is working to better brand the city of Albany.

At Wednesday's EDC meeting, board members voted to move and partner with the Georgia based marketing firm, Lattimer Communications.

Officials with EDC say they're ready to revamp Albany's brand so the city can attract new businesses and new residents.

Albany-Dougherty EDC president Ted Clem says with this new marketing firm, they hope to reach a lot of people but they want to make it clear that they aren't hiding anything.

"We're not trying to hide the fact that we have flaws, but part of the way that we sell ourselves to outsiders is, hey everyone has flaws and issues but look at how we're dealing with them," said Clem.

The contract with Lattimer Communications runs for 52 weeks and is budgeted for $150,000

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