By Stephen Uhler, OBSERVER MULTIMEDIA JOURNALIST
Pembroke's economic development department is pleased with the success of its extensive use of social media to promote the city.
However, at least one city councillor would like to see more concrete results.
In a report to the economic development committee, Susan Ellis,
economic development, recreation and tourism manager, stated over the
past two years there has been a significant swing away from traditional
advertising such as print, outdoor and broadcast, and towards things
like Facebook, Twitter, YouTube, Pinterest and websites.
She stated the department has documented proof of this; the Meet Me
in Downtown Video, posted on the City of Pembroke YouTube channel has
more than 5,000 hits on it, plus their Twitter account has 528 mainly
business oriented followers. In both cases, it cost the city nothing to
set up both accounts.
Ellis reported in order to increase page likes on their Pembroke
Tourism Facebook page, they purchased a simple audience builder campaign
over the course of 30 days for $10 a day. The city's audience grew from
122 to 720, and continues to expand. More here.