What should Helena be known for?
That’s what a committee wants to know, as the community moves forward with finding a unique brand for the city to draw more visitors here.
“We’re sort of on the full-court press of gathering public opinion,” said Matthew Cohn, current chair of the Advantage Helena committee tasked with rounding up people’s thoughts as part of the ongoing branding process.
“We want the public buy-in; we really do want their ideas.”
Working with Destination Development, a Washington state firm, Advantage Helena is collecting people’s thoughts on Helena’s identity and how we choose to show ourselves to the rest of the world.
“Really, the brand is about finding our identity,” said Jim McHugh, director of Downtown Helena, Inc.
City Commissioner Alan Peura, a member of the committee, said he believes the group has overcome the early perception that the branding effort is strictly for the benefit of downtown.
Read more here.
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