By MIKE HENDRICKS
Even to government, a hundred grand isn’t peanuts. That many tax dollars would fix plenty of potholes. Or buy several tanks of gas for the police and fire departments.
However, the city of Overland Park is spending up to $110,000 to buy something a little more esoteric.
An image.
Now, to some, that might suggest the image of a community so well off it can easily blow 110 thou on what amounts to fluff.
Then again, OP wouldn’t be the first city, county or state to buy into the branding trend since “I Love New York” started it all in the 1970s.
Simply put: Your burg is Nowheresville if you don’t have a logo, slogan and marketing campaign. And getting those normally means hiring a consultant who does surveys and hires focus groups.
OP is way behind the pack on this sort of thing.
“This city has never done any kind of branding,” Overland Park spokesman Sean Reilly told me.
True, and the results are all too apparent.
Without branding, OP grew from a sleepy bedroom suburb to the most populous city in Johnson County and the second largest in Kansas. Read more here.
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