Wednesday, August 15, 2007

Aligning Regional Marketing Resources in AL

'A lot of questions to be answered' as to economic development

With the announcement of the ThyssenKrupp steel mill at Calvert, the Clarke County development office is already seeing activity. "We (Clarke County) were already an area of interest," said Debra Bolen, Executive Director of the Clarke County Economic Development Partnership.

"We are already growing. It has just increased the interest." That is thanks to the efforts that have taken place by county and city officials over the last several years, she said. TK makes the county even more attractive.

The Clarke County Commission is asking board members of the Twin Rivers Economic Development Partnership and mayors in the county to appear at the Aug. 13 work session to discuss the relationship between Twin Rivers and county development agencies.

Twin Rivers was created in 2006 to promote the regional development interests of Clarke and Choctaw Counties. The agency has since joined with the Coastal Gateway Regional Economic Development Authority to market a five-county region, including Choctaw, Clarke, Escambia, Monroe and Conecuh. Wiley Blankenship, President/CEO of Coastal Gateway is serving as the economic developer for the combined effort.

In addition, Sullivan-St. Clair Advertising of Mobile was hired by Clarke County to create a marketing plan for the county.

Where does Clarke County's development office fit into this new regional approach? "There are a lot of questions out there to be answered," Bolen said. "…There's no doubt…that we need to be looking at economic development and the way that we market our area from a regional perspective. Read more here.

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