City looks at branding plan

Green River may soon have a distinct brand and plan to promote its tourism.

During the Green River City Council meeting Monday evening, Council gave Pat Robbins, Sweetwater Economic Development Association executive director, permission to pursue grants to pay for the brand and plan.

“It's not a study; it's an action plan,” Robbins said.

Robbins said Destination Development will come up with a plan and a brand for the city. It will cost $70,000, however, Robbins is asking for a $25,000 grant from the Wyoming Business Council's Community Development Block Grant and $10,000 from the Joint Travel and Tourism Board.

The Council will need to raise the other $35,000.

What the community must remember, is the plan is designed to attract tourists, Robbins said. Some plans include marketing, logos, signs and design. The downtown areas will be marketed.

The city should have the tourist shops on the main streets, Uinta Drive and Flaming Gorge Way, she said.

“We want to make it as easy to spend money as possible,” Robbins said.

All Councilman agreed to pursue obtaining the grants.

Councilman Angelo Kallas said he would like this project done even if the city doesn't obtain the grants.