Wednesday, August 15, 2007

'Everywhere's possible' is new slogan for SeaTac

"Everywhere's possible."

That's the new branding slogan adopted by the city of SeaTac to attract businesses and developers to the city.

Staffers at HadleyGreenCreates, a marketing firm that has been working with the city for six months, presented the brand Aug. 6 to SeaTac council members.

They said it is meant to convey that the city offers businesses, residents and visitors access to air transportation, major highways and soon light rail to go wherever they want to go.

The marketing firm also unveiled a blue and green logo to accompany promotional materials.Besides the city's name, a blue and green three-quarter circle represents that people that can start from SeaTac and go "everywhere" and then return to SeaTac for its attractions. Read more here.

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