In an effort to attract the attention of some outside corporations and bigwigs, the Memphis Regional Chamber has launched a Web site to showcase all Memphis has to offer any business considering a move to the city.
The site, www.memphisdelivers.com, offers a wealth of information, from demographics to workforce data to the core industries that make up the Memphis market.
In conjunction with the launch of the site, the chamber also has kicked off an advertising campaign that began with banner ads along the bottom of online publications such as www.dallasnews.com, the online version of The Dallas Morning News. The advertisements direct viewers to the Memphis Delivers site.
Mark Herbison, senior vice president of economic development for the chamber, said the organization plans to introduce the campaign into cities other than Dallas before the year is over.
"We're also going into San Francisco, Los Angeles, Chicago and New York," Herbison said. "And all of those cities we're doing between now and the end of the year."
The advertisements probably will be introduced into a new market about every 30 to 45 days, Herbison added.
Besides the banner ads, the campaign also will include sending direct mail materials to targeted companies and business consultants who might be scouting new markets for the companies they represent.
"We're trying to promote Memphis to (these consultants and the decision makers in the companies)," Herbison said. "We look at fast-growing companies and things of that nature. And we just try to stay top of mind, so if they get ready to expand they at least give us a consideration." Read more here.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment