Branding Promises Fort Collins Renewal

Look alive, Fort Collins, because we want the whole world to know that this is the place "where renewal is a way of life."

That proposed slogan incorporated into a swooshy logo representing the foothills and Poudre River is perhaps the most tangible product to come out of an $80,000 branding study commissioned by the city.

But city staffers insist the logo is but a very small part of a much bigger branding proposal. It is aimed at establishing a consistent, distinct and unique identity reflecting Fort Collins' superior essence in efforts to market the city as a destination for businesses, visitors and residents.

The findings and recommendations contained in the branding study now are being shopped around in presentations to various boards and civic organizations. Later this fall, the Fort Collins City Council will consider adopting the logo and allocating $236,775 requested to begin implementing the branding program. That first phase would include directional signs, promotional materials and development of a "portal" web site, fcrenew.com. Read more here.