Public Relations — Are you missing out?

When business owners think of marketing their products or services, it ’s easy to think of only traditional advertising and marketing. They fall into the trap of not looking at the whole picture and forget about other important avenues. While advertising and marketing can be effective, the driving force in today’s business communication is identifying, planning and implementing a high-quality public relations program.

Effective public relations is more than just getting ink. It gains favorable attention and conveys a consistent and newsworthy message to the intended audience. When presented as news, the message gains credibility that makes it more effective. An integrated marketing approach that combines advertising with media relations efforts will be much more effective in keeping your brand top of mind.

Public relations can take a variety of avenues, including news releases, newsletters, annual reports, media kits, press tours, feature stories, special events and presentation materials. Public relations needs will vary by company, but they should always be used in conjunction with a coordinated strategic approach. Read more here.