How Public Relations Changes Minds

Public relations changes minds in the process of deliveringwhat business, non-profit and association managers need more than almost anything else - the kind of key stakeholder behavior change that leads directly to achieving theirmanagerial objectives.

It happens when the right kind of public relations alters individual perception, thus doing something positive aboutthe behaviors of those outside folks that MOST affect amanager’s organization.

Minds end up changed when managers follow a blueprintsomething like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished. Read more here.