Wisconsin leaders plan more state promotion to businesses

Written by Larry Avila
Post-Crescent business editorFiled

NEENAH — To lure more jobs to Wisconsin, officials say an important step is to better market the state to prospective businesses looking for new places to set up shop.

Paul Jadin, chief executive officer of the Wisconsin Economic Development Corp., the reorganized state Department of Commerce, said the state has not effectively marketed itself in the past. With Gov. Scott Walker pushing a pro-business agenda, the retooled commerce department has shifted its focus on economic development.

"The state has been bad at (marketing)," Jadin said Wednesday during a business forum in Neenah organized by the state and Wisconsin Manufacturers and Commerce, a Madison-based business association. More here.