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Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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2011
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October
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- Lieutenant governor promotes area to consultants
- Statesville 'very well suited' for food industry
- County tries post card marketing blitz
- Primary Employer Attraction Tips from Greyhill Adv...
- Mission job creation
- Head of Colorado's economic development office say...
- Study urges St. Louis region to pull together arou...
- Shreveport leaders impressed with economic develop...
- Despite its financial problems, states still want ...
- Wisconsin leaders plan more state promotion to bus...
- City manager: Economic development key to reversin...
- Dothan looks to keep up with changing markets in i...
- Port Authority trying to find way through economic...
- FD Chamber says yes to alliance
- Mayors want local economic development officers to...
- Michigan State plans economic development center
- Beachwood Ohio Gets a New Development Plan
- Greater MSP plans to market region with one voice
- End of the U.S Economic Development Adminstration?
- The Kilgore Economic Development Corporation Uses ...
- Governors Share Development Strategies
- Millar: 'Manufacturing is not dead'
- Montgomery development efforts questioned
- Partisan split emerges in NC over tire plant deal
- Iowa works to reshape economic development efforts
- TEAM Santa Rosa must reform to stay put
- Sears eyes Ohio or Texas for HQ
- EDC outlines marketing blitz of food processors
- A plan to “Irrigate” St. Paul’s economic developme...
- NASA And EDC Renew Economic Development Cooperation
- New Fla. agency formed to attack economic development
- Expert: Market Newton as manufacturing hub .
- Officials tap water's economic promise
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Place Marketing Resources
Place Marketing Defined
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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