The Economic Development Corporation of Wayne County Indiana has developed a new marketing campaign that targets the food processing industry.
The campaign includes three different post cards, each with a different illustration and information. The themes include "Dine on Success" with a chef with pasta; "Sweet Reasons" with a chef with candy; and "We Deliver" with a chef in a car.
The cards are being sent to food processing company presidents and CEOs whose addresses were acquired by purchasing a mailing list of 5,000 names. The second and third post cards will be sent in two-week intervals.
The campaign invites recipients to visit a new website to provide an email address and receive a free gift of a one-pound box of handcrafted caramels from local businesses. The website also includes testimonials from officials at existing food processing companies in the area. More here.