Tuesday, October 04, 2011

EDC outlines marketing blitz of food processors

The Economic Development Corporation of Wayne County Indiana has developed a new marketing campaign that targets the food processing industry.

The campaign includes three different post cards, each with a different illustration and information. The themes include "Dine on Success" with a chef with pasta; "Sweet Reasons" with a chef with candy; and "We Deliver" with a chef in a car.

The cards are being sent to food processing company presidents and CEOs whose addresses were acquired by purchasing a mailing list of 5,000 names. The second and third post cards will be sent in two-week intervals.

The campaign invites recipients to visit a new website to provide an email address and receive a free gift of a one-pound box of handcrafted caramels from local businesses.  The website also includes testimonials from officials at existing food processing companies in the area. More here.

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