The Hawk Eye
RICHMOND, Ind. - An eastern Indiana economic development group has launched a marketing blitz aimed at drawing food processing companies to Wayne County.
The Economic Development Corp. has sent postcards to 4,700 companies across the U.S., and created a new website to help attract businesses to the area.
Each card includes a link to www.whyWayneCounty.com and a code that can be used on smart phones to access the site.
The campaign cost $16,000 and has generated more than 230 hits from 34 states and Canada, reported the Palladium-Item.
Website visitors who provide an e-mail address receive a one-pound box of caramels from a local business.
Tim Rogers, chief executive officer of the economic development group and the Wayne County Area Chamber of Commerce, noted Wayne County has a history with food processing.
The push comes despite struggles by Really Cool Foods, which opened a 79,000-square-foot organic food manufacturing and distribution center north of Cambridge City in 2008.
The company promised a $100 million investment in the community and planned to hire 1,000 employees over five to seven years, but it has struggled to meet investment and employment goals. It laid off 31 workers last November, and employment numbers fell again in July.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment