After South Carolina won a new Continental Tire plant set to bring 1,600 jobs to the state, top elected leaders across the state line in North Carolina were already pointing fingers at each other over their failure to land the deal. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.