South Dakota economic development officials launch national ad campaign

Written by
Sioux Falls Business Journal

The Governor’s Office of Economic Development is launching a national advertising campaign to promote South Dakota’s recognition as CNBC’s top state for business.

The campaign, which was created by Lawrence & Schiller, will include print ads in Bloomberg BusinessWeek, Entrepreneur, Fast Company, Forbes, Fortune and Money. One-time bonus ads also will run in January in Sports Illustrated, The Week and Time.

Billboards will go up in four locations that drivers will see when entering South Dakota, and similar ads will be placed in the Minneapolis and Chicago airports.

“We are really excited about this campaign. Being declared the best state in the United States for business is definitely a message we want to share with companies considering a new location,” Commissioner Pat Costello said. “We are constantly on the lookout for new ways to promote ourselves, and this campaign will go a long way in using this distinction to its fullest potential.”

The campaign will run from January until June.