Economic development campaign: More to Orlando than tourism

by Jim Stratton

Central Florida economic development leaders unveiled Friday the theme of new marketing campaign meant to show the world that Orlando has more to offer than pixie dust and performing killer whales.

The campaign, which is expected to formally launch early next year, will be built around the slogan, “Orlando. You don’t know the half of it.”

The idea, officials said Friday, is to highlight Central Florida’s businesses, industries, infrastructure and quality of life, while capitalizing on its position as one of the most popular tourist destinations on earth. They said too many out-of-state decision makers – company CEOs and site selection consultants – know only part of what the region is about. More here.