From Vertical Response Marketing Blog
With the rise of social media marketing and the increase in purchases
being made on Facebook, Twitter and Pinterest, you may be wondering if
you should continue to focus efforts on email marketing in 2014? The
answer is a resounding, “Yes!” While social media has become an
important part of marketing for businesses, email is still the work
horse of your marketing tool kit.
According to a study by predictive analytics firm, Custora, email is one of the top ways to get new customers
(beating out Facebook and Twitter), and what’s more, this channel has
continued to grow considerably over the past year. Most importantly for
your business, customers that come to you via email rather than social
media tend to shop more and spend more,
as stated in the Forbes article, “Why Email is Still More Effective
Than Social Media Marketing.” That’s a definite win for email!