Saturday, January 04, 2014

Can Email Marketing Deliver in 2014?

From Vertical Response Marketing Blog

With the rise of social media marketing and the increase in purchases being made on Facebook, Twitter and Pinterest, you may be wondering if you should continue to focus efforts on email marketing in 2014? The answer is a resounding, “Yes!” While social media has become an important part of marketing for businesses, email is still the work horse of your marketing tool kit.

According to a study by predictive analytics firm, Custora, email is one of the top ways to get new customers (beating out Facebook and Twitter), and what’s more, this channel has continued to grow considerably over the past year. Most importantly for your business, customers that come to you via email rather than social media tend to shop more and spend more, as stated in the Forbes article, “Why Email is Still More Effective Than Social Media Marketing.” That’s a definite win for email!

More here.

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