Sunday, January 05, 2014

Okaloosa EDC unveils new marketing strategy

FORT WALTON BEACH — The Okaloosa County Economic Development Council plans to launch a new initiative early next year designed to increase participation and funding in the organization.

The EDC will mark its 25th anniversary in 2014 by launching a new marketing campaign called The Next 25.

“We know that in order to compete in the new economy, we have to ratchet up our efforts in terms of outreach and marketing,” EDC Executive Director Nathan Sparks said. “We have to improve our marketing collateral. We need to have the resources to go to where business decision makers are. We’ve got to pound the pavement more than we have been, and right now we don’t have the resources to do that.

“This is the first time the EDC in 25 years has done a concerted capital fundraising campaign,” Sparks added. “We think this celebration of our 25-year anniversary is a perfect opportunity.” More here.

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