Thursday, January 02, 2014

Iowa city development group launching new branding initiative

An Iowa City development organization is launching a new branding initiative to promote a creative corridor on the eastern part of the state.

The Iowa City Area Development Group is sponsoring the initiative. The regional economic development organization will begin the initiative on Tuesday during the Hawkeye Huddle in Tampa.

Dubbed "Iowa Brag," the initiative is a social media-based program that will use Twitter and Tumblr to post about Iowa's Creative Corridor, ICAD said in a statement.

The corridor is made up of seven counties on the eastern side of the state and is intended to promote economic development and job growth in the region. The counties involved include Benton, Linn, Jones, Iowa, Johnson, Cedar and Washington counties. More here.

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