Friday, January 03, 2014

County plans marketing videos to tell stories of ‘Faces and Places’

The Orangeburg County Development Commission, the county’s economic development arm, has often touted the county’s rail and interstate access, proximity to the Port of Charleston and certified industrial parks as marketings tool to attract industrial prospects into the area.

The OCDC is now putting local voices to the county’s amenities and assets through the creation of “Faces and Places,” a video profile which highlights the assets the county has to offer.

“Faces and Places have been very popular in the state,” OCDC Executive Director Gregg Robinson said.

“We are one of the first ones to do this. This is about getting our faces and our places in a video marketing platform easy to send across iPhone, Smartphone and You Tube.”

The videos will focus on the county’s quality of life, health care, manufacturing, education, access to the arts and some of the its businesses. They will be upward of two minutes long and will most likely be broken into 30-second spots, Robinson said. At about $1,500 to $2,000 per video, the total cost for the first set of 10 videos to be released the first of the year will be about $20,000. More here.

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