Mayor offers up $1M for a firm's help in branding Jersey City

When he was running for mayor last year, Steve Fulop often told voters he wanted to make Jersey City the “best mid-size city in America.”

Since his election, Fulop has been touting Jersey City in a string of media appearances, including a cameo on TLC’s “Cake Boss.” But now he’s offering up as much as $1.2 million for a marketing firm to put Jersey City on the map.

The mayor announced last week that the city and the Jersey City Economic Development Corp. (EDC) are seeking a firm to develop a brand for Jersey City and market it as a “premier travel destination” for work and play.

“Jersey City continues to attract families, young professionals, and other residents to our city who are seeking a diverse, metropolitan center with vibrant neighborhoods, culture and recreational opportunities,” Fulop said in a statement released by his office. “This branding and marketing campaign will help us refocus the image of Jersey City to the rest of the region, nation and the world to expand on that growth.”  More here.