Hamilton County Alliance broadens marketing mission

Written by Diana Penner

For more than two decades, the Hamilton County Alliance has worked with the pooled resources of
communities and businesses to work on retaining existing employers, training programs and similar efforts.

But beginning in about November, the organization shifted its focus outward. The mission now is to collaborate — financially and logistically — to attract new business to the county from the outside.

Under the direction of Alliance President Tim Monger, who took the help in April 2013, the group is refocusing to market Hamilton County as an overall destination for new businesses from outside the state.

Key to the effort is a “tactical economic development group” comprised of economic development experts from Hamilton County communities. The group meets regularly to develop strategies to market the county as a whole, and to mesh the individual strengths of communities. More here.