Sunday, March 16, 2014

Dorchester County Unveils the Seven Business Faces of Their New Marketing Campaign

Dorchester, MD, March 05, 2014 --( “More than a logo or a tagline, branding unifies and strengthens our economic development marketing efforts,” Keasha Haythe said, “it gives us a solid foundation to build clear, consistent and compelling messages to communicate our many assets.”

Developed by DCED, “water moves us” serves as the department’s new brand identity as well as a multi-platform, cooperative marketing campaign to promote Dorchester’s assets and opportunities. Today the seven business faces were unveiled on large colorful banners that featured their industries.

The industries and companies featured in the 2014 campaign are: Jennifer Layton from Layton’s Chance Winery; Johnny Shockley and Ricky Fitzhugh from Chesapeake Gold Oyster; Mickey Love from the Dorchester Center for the Arts; Tom Powley from GKD; JT Merryweather and Chris Brohawn from Realerevival Brewing; Jermaine Anderson from TNT Moving & Cleaning and Cherie Butler from Harriet Tubman State Park. More here.

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