Lake sees ties with Orlando marketing effort

Seeking to bring attention to strengths beyond tourism and hospitality, the Orlando Economic Development Commission (EDC) recently launched a new business brand, “Orlando. You don’t know the half of it.”

Lake County’s new “Real Florida. Real Close.” branding campaign ties in perfectly with this regional marketing initiative, county officials say.

“To us, Lake County represents ‘the other half,’ with our untouched natural resources, historic downtowns and award-winning sports facilities, all within a short driving distance of Orlando’s theme parks and airport,” said Robert Chandler, director of Lake County’s Economic Development and Tourism Department. “From state-of-the-art manufacturing companies like CaptiveAire to the advanced medical facility NeuLife, Lake County is also becoming a premier business location for creating higher paying jobs in the Central Florida area.” More here.