Wednesday, September 12, 2012

Longmont to target Northern California companies

By Tony Kindelspire Longmont Times-Call

The Longmont Area Economic Council is launching a new direct marketing campaign to get company executives in Northern California to think about Longmont when it's time for them to expand or relocate.

The LAEC's board of directors got its first look Monday at a draft of the campaign's first email, which is expected to be sent out this month. The emails will be sent to 11,000 contacts at 1,600 companies in Northern California in targeted industries the LAEC wants to pursue.

"The primary goal of this email campaign is to introduce Longmont to these companies," said Ryan Schaul, managing partner with Colorado Springs-based Cukjati Design, a brand development and marketing firm hired by the LAEC. Pronounced "shoe-cotti," the firm is the same one used by the Colorado Springs Regional Economic Development Corp., which has used direct email marketing for several years.  More here.

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