By Andrew Neff, BDN Staff
BANGOR, Maine — Bangor is no Fortune 500 company, and Tanya Pereira
is no Bill Gates, but Bangor’s business development specialist is
borrowing philosophies and strategies from both in her quest to elevate
The first sentence in Pereira’s 2012 economic development marketing
plan for the city, which she presented to the Bangor City Council’s
business and economic development committee Tuesday afternoon,
illustrates her approach.
“Economic development marketing in the city of Bangor is overdue for updating and refreshing,” she wrote.
The six-page synopsis uses many words and phrases familiar in
corporate America — such as “comprehensive marketing, entrepreneurs,
product improvement, brand” — and refers to Bangor as “the product.”
The effort, which has been under way for several months, is being
made to elevate Bangor’s visibility statewide and beyond, but also to
re-create a brand for the city. More here.