Wednesday, September 19, 2012

Bangor seeks to market its brand

By Andrew Neff, BDN Staff

BANGOR, Maine — Bangor is no Fortune 500 company, and Tanya Pereira is no Bill Gates, but Bangor’s business development specialist is borrowing philosophies and strategies from both in her quest to elevate Bangor’s visibility.

The first sentence in Pereira’s 2012 economic development marketing plan for the city, which she presented to the Bangor City Council’s business and economic development committee Tuesday afternoon, illustrates her approach.

“Economic development marketing in the city of Bangor is overdue for updating and refreshing,” she wrote.
The six-page synopsis uses many words and phrases familiar in corporate America — such as “comprehensive marketing, entrepreneurs, product improvement, brand” — and refers to Bangor as “the product.”

The effort, which has been under way for several months, is being made to elevate Bangor’s visibility statewide and beyond, but also to re-create a brand for the city. More here.

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