Calgary targeting Ireland and Scotland for potential workers

CALGARY — Calgary Economic Development is reaching out to Ireland and Scotland to attract potential workers to the city, the Herald has learned.

Mary Moran, vice-president of marketing and communications for CED, said the organization for the first time will be launching its Be Part of the Energy campaign internationally in the fall.

“Where we’re spending most of our attention and effort is around our Ireland and Scotland people attraction mission which includes job fairs. We’re in the recruitment process right now of getting companies on board,” said Moran.

“Our strategy is to have an own-the-market approach,” said Moran. “So we’ve been working with people in Ireland for quite some time to get Calgary better exposure than some of the other jurisdictions that are going.” More here.