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Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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- Marketing campaign promotes Wisconsin’s business c...
- Economic development agency moves with high aspira...
- Building a Community Brand
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- Bangor seeks to market its brand
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- Chamber officials scouting Airbus suppliers, succe...
- Whitley County creates marketing campaign to draw ...
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- Calgary targeting Ireland and Scotland for potenti...
- Cities Have Long Been Skeptical of Economic Develo...
- For $50,000, Flagler County Hires Marketing Firm
- Pollina Corporate Top 10 Pro-Business States
- As we see it, Council should be certain about mark...
- Rival host cities of RNC, DNC vie for economic Hol...
- Council questions marketing, economic development ...
- Longmont to target Northern California companies
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Place Marketing Resources
Place Marketing Defined
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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