Monday, September 24, 2012
Building a Community Brand
This article from IEDC covers the basic elements of building a brand: from who to target, with what message, establishing your order of priorities, and a few keys to budgeting and measurement. The authors provide economic development professionals with the initial tools needed to identify their community’s unique advantage and the best alternative to achieving the community brand they desire. Article here.
Posted by Place Marketing Group at 9:09 PM