Pleasing everyone: can be an insurmountable challenge when creating brands and taglines for towns.
After hiring a consultant to develop a new slogan for their town, Highlands, North Carolina discovereda new tagline wasn’t something they either wanted or
The marketing consultant tried to convince Highlands’ leaders that the town had
an upgraded image and needed a new slogan to match. Their recommendation — “Simply Stunning” — was rejected, however, in favor of no tagline at all. More here