New Mexico’s economic development marketing arm will
focus on trying to lure a host of companies to the state in the coming
year, including aerospace, defense and technology commercialization
firms, the organization’s president said.
The New Mexico Partnership
will also seek out energy and natural resources and logistics,
distribution and transportation companies, Partnership President Steve Vierck said. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.