Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
Twitter
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
Disappointed with your lead quality? Start using our Site Selection Consultant Database and watch your prospects grow.
Blog Archive
-
▼
2012
(145)
-
▼
July
(11)
- Alabama Airbus Plant Shows Fierce Competition Amon...
- NM Partnership focuses on building aerospace, defe...
- California Governor signs measure to aid and attra...
- Iowa counties compete for development
- Planning event focused on area’s untapped marketin...
- Out-of-state firm to market cities
- Beaufort County staring at match point when it com...
- Rock County groups hope to spur job growth with ma...
- City looking to market its image, brand to out-of-...
- Tri-County development needs 'dramatic change'
- What’s in a name? Image is everything when it come...
-
▼
July
(11)
Place Marketing Resources
Place Marketing Defined
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
No comments:
Post a Comment