Sunday, July 15, 2012

Out-of-state firm to market cities

A South Carolina urban planning firm has been chosen to help two Maine communities with its marketing efforts. 

Arnett Muldrow & Associates, based in Greenville, S.C., will create a logo and an advertising message.
The firm was chosen because it has extensive experience in branding communities all across the United States.

Not everyone thought the decision to hire an out-of-state firm was a good one. A local marketing firm objected.  “We live and work here and we support other local businesses,” a representative said.  “Why wouldn’t they even consider a local company and bring us in to talk about the branding and what our thoughts are? There is talent here. You don’t have to go out of state.” More here.

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