Arnett Muldrow & Associates, based in Greenville, S.C., will create a logo and an advertising message.
Not everyone thought the decision to hire an out-of-state firm was a good one. A local marketing firm objected. “We live and work here and we support other local businesses,” a representative said. “Why wouldn’t they even consider a local company and bring us in to talk about the branding and what our thoughts are? There is talent here. You don’t have to go out of state.” More here.