Rock County (WI) launched an “unprecedented level” of marketing and public relations aimed at creating local jobs last week
Money for the campaign comes from Rock 5.0. Implementation will be through the Rock County Development Alliance. Rock County 5.0 is a public-private organization designed to build
economic development collaboration, communication and connections to
benefit the county.
The Rock County Development Alliance partners with the cities of
Janesville and Beloit, Rock County, Forward Janesville and Alliant
The marketing and public relations campaign will “get the word out”
about Rock County to business and industry decision makers in the
Chicago area. It will run through the summer and into
early fall using print, digital media, billboards and bus wraps, for
example. More here.