Sunday, July 15, 2012

Rock County groups hope to spur job growth with marketing plan

Rock County (WI) launched an “unprecedented level” of marketing and public relations aimed at creating local jobs last week

Money for the campaign comes from Rock 5.0. Implementation will be through the Rock County Development Alliance. Rock County 5.0 is a public-private organization designed to build economic development collaboration, communication and connections to benefit the county.

The Rock County Development Alliance partners with the cities of Janesville and Beloit, Rock County, Forward Janesville and Alliant Energy.

The marketing and public relations campaign will “get the word out” about Rock County to business and industry decision makers in the Chicago area. It will run through the summer and into early fall using print, digital media, billboards and bus wraps, for example. More here

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