Corey Williams, Associated Press
Detroit — Convincing top executives
that Detroit is a comeback city where they should hold company meetings
and conventions could only be characterized as the most monumental of
pitches or the slickest of con jobs.
But
Bill Bohde, senior vice president for sales and marketing at the Detroit
Metro Convention & Visitors Bureau, is plowing ahead with a $1.6
million marketing campaign even as the city is trying to become the
largest in the U.S. to enter bankruptcy.
“People
were inquiring: How can you talk about a great comeback city when you
just filed for bankruptcy?” said Bohde, referring to the campaign’s
kickoff during a trade show in Atlanta this summer.
He
had to convince savvy business leaders that Detroit’s July 18
bankruptcy “filing has nothing to do with the city and the development
going on right now.”
“To the general public, it is confusing,” he said.
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