Thursday, October 10, 2013

Jackson County branding itself as part of Greater Ann Arbor Region

Mike Mulholland |

Jackson County is branding itself as part of a bigger region with five other counties in order to attract new businesses to the area.

The county’s economic-development agency, The Enterprise Group of Jackson, will be a part of the Greater Ann Arbor Region, a collaboration that will focus on marketing itself to company executives and site selectors who are considering expanding and building their businesses in the area.

An $80,000 grant from the Michigan Economic Development Corp. will be used to market the region –
which also includes Hillsdale, Lenawee, Livingston, Monroe and Washtenaw counties – and highlight its different industries, including manufacturing, life sciences, automotive, software and information technology.

The marketing campaign also will promote the region’s university and college system.
Enterprise Group President and CEO Tim Rogers said the collaborative will help attract more site selectors who are looking for locations where their corporate clients can move their businesses. More here.

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