Wednesday, October 09, 2013

City debuts new logo in an effort to appeal to businesses

A new city logo is set to debut on materials meant to market Petaluma to outside businesses this October, thanks to a collaboration between the city's Economic Development Department and a group known as the Petaluma Design Guild.

The project, initiated by the city's Economic Development Manager Ingrid Alverde, was originally commissioned late last year with the intent to lure companies out of San Francisco and the South Bay and into Petaluma's growing business sector. Alverde said the city is hoping to draw more high-tech and creative businesses, as well as food producers, to town.

“We have been working to brand Petaluma as a quality destination for businesses and employees,” said Alverde. “Petaluma's strongest attributes are its quality of life, its affordable housing when compared to the rest of the Bay Area, its access to the North Bay and its focus on sustainability. We wanted to take those main points and wrap them up in a presentable package.” More here.

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