A new city logo is set to debut on materials meant to market
Petaluma to outside businesses this October, thanks to a collaboration
between the city's Economic Development Department and a group known as
the Petaluma Design Guild.
The project, initiated by the city's Economic Development Manager Ingrid Alverde, was originally commissioned late last year with the intent to lure companies out of San Francisco and the South Bay and into Petaluma's growing business sector. Alverde said the city is hoping to draw more high-tech and creative businesses, as well as food producers, to town.
“We
have been working to brand Petaluma as a quality destination for
businesses and employees,” said Alverde. “Petaluma's strongest
attributes are its quality of life, its affordable housing when compared
to the rest of the Bay Area, its access to the North Bay and its focus
on sustainability. We wanted to take those main points and wrap them up
in a presentable package.” More here.
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